How the Sound System innovation spurred the development of the Jamaican music industry with a focus on technicians, engineers & studios continues to inform the development of Genres and culture in Jamaica and globally.  Inspired by a cross referencing of sound technicians/engineers led by Hedley Jones and soundsystem operators/studio owners/labels of Clement ‘Sir Coxone” Dodd, Sugar Minott, Kenneth Black pka Skengdon & Bunny Wailer form the spearhead of the experience.  Consequent to the museum is a Dancehall Lifestyle global brand campaign incorporating Legacy Brands of VP Records, Sugar Minott, Bunny Wailer & The Skatalites and several local and international sponsors.